Tip #6 Give them a good result
Give your patient the best result possible – one that you are proud of and would have done on your own family member. If you can’t, have a back-up strategy to come as close as possible.
Tip #7 Be open and receptive to negative feedback
No matter how careful you are or how much you prepare the patient, somebody will be unhappy – that’s life. Don’t hide from or ignore this patient because they will not go away. Simply have a process in place to address the unhappy patient.
If they are being unreasonable, it’s best to do whatever you can to appease them and then excuse them from your practice. Given today’s Internet social media outlets, you don’t need the negativity and bad exposure from patients passing along negative comments about you.
Catherine Maley, MBA is Author of Your Aesthetic Practice/What Your Patients Are Saying. She is President of Cosmetic Image Marketing and has a team that provides done-for-you and ready-made marketing tools, staff training products and consulting services to drive aesthetic profits. Visit Catherine and www.CosmeticImageMarketing.com or call her at (877) 339-8833.
Catherine Maley, MBA is a business/marketing consultant to plastic surgeons. She speaks at medical conferences all over the world on cash practice building and trains staff to be converting rock stars. | View Author Profile | Get a Free Copy of her popular book, Your Aesthetic Practice: What Your Patients Are Saying