Become Famous Through Press Releases – And Boost Your SEO
This may surprise you but you don’t have to be a big corporation to get free press anymore. The resources and tools available today allow you and your aesthetic practice to achieve fame and growth using the power behind press releases.
Press Releases can help you to get more patients, convert more patients and even get into main stream media.
And the best: All for free!
With all the tools and technology these days you only have to invest a couple of hours to get into Google News and be seen as a thought leader, expert and become famous through name recognition.
Here are 4 more reasons why they should use Press Releases:
Google loves press releases, and it’s rather easy to place a press release for “Best Plastic Surgeon in [TOWN]”. So if patients would Google this search term, then YOU would show up at the top of the searches. Do you think that THIS could generate some business and bring in new patients?
2.Great for Reviews
Whenever you get an award, introduce a new procedure, have an anniversary, etc. that’s a good opportunity to publish a press release. The more press releases you publish the better. Why? When a prospective patient googles your name, all of your press releases show up on the first two pages in Google search results. What an endorsement to be seen as THE authority in your community.
3.Great for Media Exposure
The news media is constantly looking for news. They need content and reliable sources to give them that content. In my own example,
I wrote press releases announcing my book “Your Aesthetic Practice: What Your Patients Are Saying”. Sure enough, I received three calls from 3 different reporters who wrote for ABC news and The New York Times. They read my press releases, checked out my Website and saw me as an aesthetic marketing expert they wanted to interview. It was that easy to get into main stream media, and YOU can do the same.
4.Easy and Inexpensive
These days, thanks to technology and the sheer number of news outlets online who are hungry for content, it’s easy and inexpensive to create your own press releases. It takes less than 2 hours to write the press release and submit it to these news outlets, and your press release usually appears in Google News only minutes after you submitted it.
As you can see, there are plenty of reasons to start using press releases to attract more patients and get better rankings in Google.
Catherine Maley, MBA is a business/marketing consultant to plastic surgeons. She speaks at medical conferences all over the world on cash practice building and trains staff to be converting rock stars. | View Author Profile | Get a Free Copy of her popular book, Your Aesthetic Practice: What Your Patients Are Saying