The team you surround yourself with can make or break your cosmetic surgery practice – period. Getting the right team players on board is difficult and ever-changing but vital to your success.
So, do you have the right team in place? And, do they know their main job is to promote you and your aesthetic services and that starts with impeccable customer service?
If you’re not sure if you’re surrounded by team players, hold a friendly staff referral contest. Keep it short and simple. Give your staff refer-a-friend cards with their name on them so you can track their efforts. Use business-size cards since they are inexpensive to print and your staff can conveniently carry them with them during their daily lives.
Now for the next 30 days, they should refer their family, friends, hair salon stylist, gym buddies, club members, etc. Whoever has the most referrals come in for an appointment within the 30 days wins the grand prize which should have been on display in the lunchroom the entire month to keep them motivated. You want to make this a great prize such as an iPod, flat screen TV or shopping spree.
But here’s the point. You’ll find out whom your team players are and if you have staff that didn’t bother to participate; I suggest you find new staff.
For a free download of Catherine’s book, Visit www.YourAestheticPracticeBook.com or call Catherine at (877) 339-8833. Her firm specializes in creative patient attraction – conversion – retention strategies to drive aesthetic profits.
Catherine Maley, MBA is a business/marketing consultant to plastic surgeons. She speaks at medical conferences all over the world on cash practice building and trains staff to be converting rock stars. | View Author Profile | Get a Free Copy of her popular book, Your Aesthetic Practice: What Your Patients Are Saying