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Little Hinges Swing Big Doors

As competition heats up in 2012 for aesthetic patients, it’s time to get serious about your aesthetic services and what you offer to the world. If you are committed to crushing it this year, you must have ZERO TOLERANCE for mediocre staff, sloppy processes and [...]

Lay-a-Way Program Helps Conversions

This weekend, I attended a conference where a very smart (and rich) guy was talking about the economic indicators for the next 4 years.  Without going into the depressing and scary statistics about unemployment, the prolonged housing crisis, and government unrest, it looks like we are [...]

Build on Your Successes

The fastest and easiest way to increase your revenues is to replicate your successes again and again. Go through your database and study your accounts receivable carefully.  You’ll see certain pockets of positive results that you can get more of, if you simply put some [...]

Where Are Your New Patients Coming From?

Here's a 1-minute video with an exercise to determine where your big-ticket procedures are coming from. Hint:  The answer is in the data so watch this, do the quick exercise and let me know what you find out: —- For a free download of Catherine’s book, Visit www.YourAestheticPracticeBook.com or call [...]

Are Fickle Aesthetic Patients Driving You Crazy?

No shows? Looky-Loos? Price Shoppers?  What’s happened to aesthetic patients? Boy, have times changed. Aesthetic patients today are looking around, shopping around, hanging around and not saying YES like they used to. Why? A big reason is because the supply and demand has changed dramatically.  [...]