Successful Strategies

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Everybody is Enjoying Summer – Are You?

Join me for a free Webinar to discover how to set up  a proven cosmetic patient marketing plan. Register Now >> Ask Catherine This Week’s Question: Everybody is Enjoying Summer – Are You? Dear Catherine, Summertime is always slow in my practice.  Rather then having my [...]

Powerful Tool for Patient Communications

There are many reasons your patients don’t do what you ask. Maybe they don’t want to or maybe they can’t remember what you told them to do and they’re too embarrassed to ask. Another reason is they never even heard you in the first place. Somehow, [...]

Little Hinges Swing Big Doors

As competition heats up in 2012 for aesthetic patients, it’s time to get serious about your aesthetic services and what you offer to the world. If you are committed to crushing it this year, you must have ZERO TOLERANCE for mediocre staff, sloppy processes and [...]

Lay-a-Way Program Helps Conversions

This weekend, I attended a conference where a very smart (and rich) guy was talking about the economic indicators for the next 4 years.  Without going into the depressing and scary statistics about unemployment, the prolonged housing crisis, and government unrest, it looks like we are [...]

Razor’s Edge = Profits

I think there was a book or a movie called Razor’s Edge. That means just being a little bit better, as little as a razor’s edge, can make all the difference in the world. How does this apply to your aesthetic practice?  Being just a [...]

Guarantee Surgery – Wha-Wha-WHAT???

There’s a pretty good chance you don’t guarantee your surgeries so please hear me out. Consumers in general are skeptical.  Patients are even more so since they want to know they’ll get a good result and they won’t have buyer’s remorse. They don’t know whom to [...]

Your Loyal Fans

I’m sure you’ve heard that 80% of your profits come from 20% of your patients.  It’s called the Pareto Principle and it works just as well today as it did decades ago.  You want to learn who your top 20% of preferred patients are because [...]

Build on Your Successes

The fastest and easiest way to increase your revenues is to replicate your successes again and again. Go through your database and study your accounts receivable carefully.  You’ll see certain pockets of positive results that you can get more of, if you simply put some [...]