Successful Marketing

Home>Tag: Successful Marketing

Safe is the New Risk

Playing it safe is a dying strategy.  Nothing is safe anymore. Change is the new constant. The world has turned upside down and you can’t hide and you can’t keep doing the same things you’ve been doing and expect a decent outcome. The challenge is to [...]

Razor’s Edge = Profits

I think there was a book or a movie called Razor’s Edge. That means just being a little bit better, as little as a razor’s edge, can make all the difference in the world. How does this apply to your aesthetic practice?  Being just a [...]