Social Media

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Reinvent Yourself

You’re NEVER too old to evolve. While it takes courage, time, commitment and new thinking, it’s vital if you want to stay relevant to your preferred aesthetic patients. If you don’t want to be seen as “Old School” stop doing things like boring name-recognition ads, [...]

Social Media for the Health Care Professional

Facebook, Twitter, YouTube, Blogging - these are the new media channels you'll want to embrace in order to attract new patients and stay connected to current patients. To help simplify this new frontier, I wrote an e-book with two physicians and we show you step-by-step how to set [...]

Get People To View Your Website (Part 6 of 6)

You website is more than just an information page.  The more detail you can provide the better, and this section talks about the importance of using email marketing. It includes how to collect emails painlessly, and incorporate your website into events, newsletters, and other marketing [...]

Get People To View Your Website (Part 5 of 6)

An important part of getting people to your website is SEO, or getting your site to show up on Google towards the top of the page.  Catherine shares easy, cheap way to increase your ranking.  That way, when patients are looking for a great aesthetic [...]

Get People To View Your Website (Part 1 of 6)

An introduction to why you should be on the internet, how to get the word out that you have a website, and what will be compelling for your patients to get online and explore your site.  It's not as simple as getting it designed and [...]