Preferred Patients

You are Here » Home » Blog » Preferred Patients

Who’s Your Preferred Patient?

Since you can’t be everything to everybody (you’ll run out of time, money and energy with that strategy), here’s a simpler way. Attracting your Preferred patient to you will be worth 70% of your practice revenues and it will be easier, cheaper and faster. I explain in this 2-minute video [...]

Preferred Aesthetic Patients Save You Money

I was reviewing ASPS stats from 2011 and it dawned on me how you could save a ton on money on promotion. Rather than advertise to the entire world, why not focus on the most likely candidates for aesthetic rejuvenation. Here are the stats: 40-54 [...]