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Little Hinges Swing Big Doors

As competition heats up in 2012 for aesthetic patients, it’s time to get serious about your aesthetic services and what you offer to the world. If you are committed to crushing it this year, you must have ZERO TOLERANCE for mediocre staff, sloppy processes and [...]

Lay-a-Way Program Helps Conversions

This weekend, I attended a conference where a very smart (and rich) guy was talking about the economic indicators for the next 4 years.  Without going into the depressing and scary statistics about unemployment, the prolonged housing crisis, and government unrest, it looks like we are [...]

What Are Your Patients Saying About You?

Unless you’ve been on a deserted island for the past year or two, you know patient reviews are part of your new reality. Thanks to peer-to-peer forums, Yelp, and countless other review sites, you are being scrutinized by your patients.  Good or bad, they are [...]

Effective Patient Follow Up

If you have spent the time to bond with the patient and truly listen to them, they’ll tell you what they think, how they feel and where they’re at in the buying decision.  It’s when you haven’t built a relationship with the patient that you [...]