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Avoid the Summer Slow Down

Join me for a free Webinar to discover how to set up a proven cosmetic patient marketing plan.  This Webinar is no longer available, please check out our online store for tools to  help you with patient attraction, conversion, follow up and retention. Ask Catherine [...]

Attracting New Patients This Holiday Season

Join me for a free Webinar to discover how to set up  a proven cosmetic patient marketing plan. This Webinar is no longer available, please check out our online store for tools to  help you with patient attraction, conversion, follow up and retention. Ask Catherine [...]

Treat Your Practice Like a Business

Join me for a free Webinar to discover how to set up  a proven cosmetic patient marketing plan.  This Webinar is no longer available, please check out our online store for tools to  help you with patient attraction, conversion, follow up and retention. Ask Catherine [...]

Reception Area Pearls

This Webinar is no longer available, please check out our online store for tools to  help you with patient attraction, conversion, follow up and retention. Ask Catherine This Week’s Topic: Reception Area Pearls Dear Catherine, I wanted to see if you would like to contribute to [...]

Weekly Q&A Topic: Discounting Plastic Surgery

Ask Catherine: [Discounting Plastic Surgery] …is a weekly post where I select and personally respond to one question received from my consults, Webinars, emails or talks that I believe will help most practices. Please provide your feedback! Ask Catherine This Week's Question: Dear Catherine, I have been [...]

Differentiate or Die

A plastic surgeon client was complaining to me the other day that his colleague was doing more surgeries than he was. He was frustrated because he KNEW he was way more qualified and skilled than this other guy. He had been in the area longer [...]

5 Phone Fixes Worth $528,000 a Year

Did you know that 20-30% of potential new patients are lost on the first phone call to your practice and that… 9 out of 10 offices have poorly-trained staff who can’t convert callers to patients, costing them thousands of dollars a year in missed revenues. [...]

5 Hottest New-Patient Attraction Trends in 2014

This year will prove to be more challenging than ever to grab the attention of prospective cosmetic patients. Why?  Because we are moving to the “attention economy” where new patient’s attention is  scarce and hard to come by. […]

Safe is the New Risk

Playing it safe is a dying strategy.  Nothing is safe anymore. Change is the new constant. The world has turned upside down and you can’t hide and you can’t keep doing the same things you’ve been doing and expect a decent outcome. The challenge is to [...]

Patient Reviews Matter

These online patient reviews are difficult to manage and you’re not even sure how influential they are – but here’s interesting comparative data: 63%  consider customer reviews on Amazon “extremely reliable” 51%  put reviews found on independent sites such as Angie’s List and Epinions in [...]