Marketing to Aesthetic Patients

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Why the Aesthetic Patient is REALLY in Your Office

­You want to do everything you can to learn why the new patient is there to see you because here’s a hint: There’s a chance there’s more to their answer then originally stated. If you and your staff bond with the new patient and let [...]

Non-Invasive Procedures: How To Stand Out Amongst Competition

The secret is: You don’t compete – you differentiate!  You make sure your old, current and prospective patients know why you are different, specifically why you are perfect for them.  That starts very early on and continues indefinitely.  The aesthetic patient is always asking, “Is [...]

Aesthetic Patient Data: The Key To Target Marketing

Your current patients are always your most effective target market because they already know, like and trust you.  And, they are much more apt to respond to your promotional efforts. The secret to marketing to them effectively is to give them a personalized message they [...]