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Does Discounting Hurt My Image?

Join me for a free Webinar to discover how to set up  a proven cosmetic patient marketing plan. Register Now >> Ask Catherine This Week’s Q&A Topic:  Does Discounting Hurt My Image? Dear Catherine, I’m a plastic surgeon in a very competitive area. The marketing [...]

New Patients Through Patient Loyalty

Join me for a free Webinar to discover how to set up  a proven cosmetic patient marketing plan. Register Now >> Ask Catherine This Week’s Question: New Patients Through Patient Loyalty Dear Catherine, I finally got around to doing that exercise you mentioned in one of [...]

Be Easy To Do Business With

It’s important NOT to project your assumptions on your patients and not to spend their money for them.  You never know someone’s financial wherewithal so keep your options open. An aesthetic patient may have the cash but may not want to use it – especially [...]