marketing Strategies

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Alliances for New Patients

Join me for a free Webinar to discover how to set up  a proven cosmetic patient marketing plan. Register Now >> Ask Catherine This Week’s Question: Alliances for New Patients Dear Catherine, I moved my practice out of the medical building I was in for years [...]

3 Steps to Smart Aesthetic Marketing

Step #1: Smart aesthetic marketing focuses your message on the patients you most want to visit your practice. You do not want to be everything to everybody because that’s too general and won’t appeal to anyone.  Decide now who your “preferred” patient is in terms [...]

Target Higher-Value Patients

Not everyone will be able to afford your aesthetic services like before so it’s a good strategy to focus on those patients who are least likely to be affected by changes in the economy and last affected by changes in the economy. So, one of [...]