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What Can I Do To Save My Aesthetic Practice?

Here’s a brief dose of brutal reality. It was easy before now and you didn’t have to try very hard to fill up your office with cash-paying patients. Consumers were spending like drunken sailors. Credit was available for everyone for whatever they wanted. TV shows [...]

The Secret to Aesthetic Marketing

One of the biggest secrets in aesthetic marketing that increases the response to your offers is….multiple exposures. The more times an aesthetic patient hears and sees your name, the more comfortable they will be with you and trust that you are the perfect solution for [...]

Follow the Money in Aesthetic Marketing

Have you pulled back on your promotional efforts? Or, do you see this as an opportunity to invest in your practice? A great example of someone who understands opportunity is Warren Buffet who is buying up bargains like crazy right now because others have stepped [...]