Cosmetic Surgery

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Treat Your Practice Like a Business

Join me for a free Webinar to discover how to set up  a proven cosmetic patient marketing plan.  This Webinar is no longer available, please check out our online store for tools to  help you with patient attraction, conversion, follow up and retention. Ask Catherine [...]

Patient Wants Fillers…NOT Surgery. What do I do?

Join me for a free Webinar to discover how to set up  a proven cosmetic patient marketing plan.  This Webinar is no longer available, please check out our online store for tools to  help you with patient attraction, conversion, follow up and retention. Ask Catherine [...]

Convert More Aesthetic Patient Consultations

Ask Catherine This Week’s Question: Convert More Aesthetic Patient Consultations Dear Catherine, I have been in practice for 20 years. I have a nice office, great staff and we like our aesthetic patients. The problem is it’s getting more difficult to get a YES from a [...]

Amsterdam and Plastic Surgery

  Here is a silly picture of me in wooden shoes from my recent trip to Amsterdam.  I have to say, it's a beautiful country full of tulips this time of year and the weather was perfect (everyone told us so every day). Because I'm always on the [...]

Financing Cosmetic Surgery-Pros and Cons

I have watched so much money walk out the door because the physician will not offer affordable patient financing because “it’s too expensive”.  I’m flabbergasted because what’s so much more expensive is to tell that patient to go save up for what they want and [...]

The Power of Cosmetic Surgery Patient Newsletters

Sending newsletters to your existing cosmetic surgery patients is a fabulous way to get them to think of you first when they're ready for cosmetic enhancement.  But only if you do it right. How do you ensure that your newsletter will make them act? How [...]