Cosmetic Surgery Marketing

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4 Top Reasons Cosmetic Surgery Practices Fail

Join me for a free Webinar to discover how to set up a proven cosmetic patient marketing plan. Register Now >> Ask Catherine This Week’s Topic: 4 Top Reasons Cosmetic Surgery Practices Fail After working with cosmetic surgery practices since Year 2000, I identified 4 Top Reasons [...]

Should I Drop My Prices to Compete?

Join me for a free Webinar to discover how to set up  a proven cosmetic patient marketing plan. Register Now >> Ask Catherine This Week: Should I Drop My Prices to Compete? The Fall issue of Aesthetic Society News just came out and it includes my article called, [...]

Convert More Aesthetic Patient Consultations

Join me for a free Webinar to discover how to set up  a proven cosmetic patient marketing plan. Register Now >> Ask Catherine This Week’s Question: Convert More Aesthetic Patient Consultations Dear Catherine, I have been in practice for 20 years. I have a nice office, [...]

Differentiate or Die

A plastic surgeon client was complaining to me the other day that his colleague was doing more surgeries than he was. He was frustrated because he KNEW he was way more qualified and skilled than this other guy. He had been in the area longer [...]

5 Phone Fixes Worth $528,000 a Year

Did you know that 20-30% of potential new patients are lost on the first phone call to your practice and that… 9 out of 10 offices have poorly-trained staff who can’t convert callers to patients, costing them thousands of dollars a year in missed revenues. [...]