Cosmetic Surgery Marketing

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4 Top Reasons Cosmetic Surgery Practices Fail

Join me for a free Webinar to discover how to set up a proven cosmetic patient marketing plan. This Webinar is no longer available, please check out our online store for tools to  help you with patient attraction, conversion, follow up and retention. Ask Catherine [...]

Should I Drop My Prices to Compete?

Join me for a free Webinar to discover how to set up  a proven cosmetic patient marketing plan.  This Webinar is no longer available, please check out our online store for tools to  help you with patient attraction, conversion, follow up and retention. Ask Catherine [...]

Patient Wants Fillers…NOT Surgery. What do I do?

Join me for a free Webinar to discover how to set up  a proven cosmetic patient marketing plan.  This Webinar is no longer available, please check out our online store for tools to  help you with patient attraction, conversion, follow up and retention. Ask Catherine [...]

Convert More Aesthetic Patient Consultations

Ask Catherine This Week’s Question: Convert More Aesthetic Patient Consultations Dear Catherine, I have been in practice for 20 years. I have a nice office, great staff and we like our aesthetic patients. The problem is it’s getting more difficult to get a YES from a [...]

Hold Your Own $45,000 Patient Event

How would you like to hold a fun patient event that brings in $45,000+ in just 2-3 hours?  You can and it’s pretty simple. Patient Events, done right, can be the foundation of your successful cosmetic practice. […]

Differentiate or Die

A plastic surgeon client was complaining to me the other day that his colleague was doing more surgeries than he was. He was frustrated because he KNEW he was way more qualified and skilled than this other guy. He had been in the area longer [...]

5 Phone Fixes Worth $528,000 a Year

Did you know that 20-30% of potential new patients are lost on the first phone call to your practice and that… 9 out of 10 offices have poorly-trained staff who can’t convert callers to patients, costing them thousands of dollars a year in missed revenues. [...]

5 Hottest New-Patient Attraction Trends in 2014

This year will prove to be more challenging than ever to grab the attention of prospective cosmetic patients. Why?  Because we are moving to the “attention economy” where new patient’s attention is  scarce and hard to come by. […]

How I Generated $21,300 for Dr. M with Email

There’s a nasty rumor going around that email is dead. My response to that is, “ONLY if you do it wrong!” I can prove it to you. A plastic surgeon called telling me about dwindling calls into his office and asked what I could do [...]

“The Only 5 Ways To Grow Your Practice”

What is the best way to grow your practice? SEO, PPC, Facebook Ads, Mobile Marketing, Reviews, Referral Systems, …? The list seems to be endless, and many doctors are getting overwhelmed. And this leads to ONE of the two following outcomes: […]