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Utilizing Your Database for Effective Marketing

Your database is the holy grail of sales leads for you.  The patients who already know, like and trust you are much more apt to respond to your promotional efforts so always start with them.  However, do it strategically. To be truly effective, you need: [...]

Where Did the Aesthetic Patients Go?

I’m getting more and more stress calls from aesthetic physicians saying they need help. Their phones have stopped ringing, the reception area is a ghost town and their staff is way too busy doing nothing. Help! Ok, let’s regroup. First, we need to check your [...]