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New Year. New Plan. New Patients for 2016.

Ask Catherine This Week’s Q&A Topic:  New Year. New Plan. New Patients for 2016. This Week’s Question: Dear Catherine, I heard that you should plan your marketing for the whole year in advance. However, this seems like a lot of work and very inflexible. Do [...]

Financing Cosmetic Surgery-Pros and Cons

I have watched so much money walk out the door because the physician will not offer affordable patient financing because “it’s too expensive”.  I’m flabbergasted because what’s so much more expensive is to tell that patient to go save up for what they want and [...]