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Is Botox a Commodity?

In my recent travels to AZ, I ran across this sign for Walk-In Botox at a medi-spa right off the main street. This is what you’re competing with nowadays. On the one hand, this seems tacky, doesn’t it? On the other hand, from the patient [...]

Your Loyal Fans

I’m sure you’ve heard that 80% of your profits come from 20% of your patients.  It’s called the Pareto Principle and it works just as well today as it did decades ago.  You want to learn who your top 20% of preferred patients are because [...]

Amsterdam and Plastic Surgery

  Here is a silly picture of me in wooden shoes from my recent trip to Amsterdam.  I have to say, it's a beautiful country full of tulips this time of year and the weather was perfect (everyone told us so every day). Because I'm always on the [...]

I Had No Idea…

One of the perks of being in the aesthetic industry is that I get to try new cosmetic treatments and procedures so I take full advantage of that when the opportunity presents itself. So, I happen to be visiting one of my plastic surgeons who [...]