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Let’s Make a Deal

Do you ever feel like you’re playing “Let’s Make a Deal” with aesthetic patients? Thanks to popular coupon discount sites, today’s aesthetic patients are quickly becoming price shoppers.  They've come to expect getting a deal just to get to know you.  That trend is here [...]

Patient Retention is the New Acquisition

The "churn and burn" practice business model is outdated, dangerous to your profits and getting evermore expensive to bankroll.  A constant stream of strangers running through your practice – tying up your staff, draining your marketing budget and stealing your valuable time is not how [...]