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New Success Strategy #6: Grow Your Word-of-Mouth Referrals

Today’s fragmented media outlets have your preferred patients scattered all over the universe.  There’s no easy way to get to them so you have to spend way more money trying to be everywhere they are – very expensive, tiring and ineffective. Truly successful aesthetic practices [...]

New Success Strategy #3: Attract New Patients

I’m sure you are feeling the urge to cut down on your marketing and advertising efforts and lay low while things are gloomy. ……Please resist that urge! It’s actually time for you to step up your promotional efforts to avoid dips and inconsistencies in your [...]

New Success Strategy #2: Create a Great Patient Experience

It’s more important than ever that every patient who connects with your office has a great experience every single time – while on the telephone or while visiting in person. That includes a pleasant receptionist, friendly staff, smooth processes and a comfortable physical environment. See, [...]