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The Power of Cosmetic Surgery Patient Newsletters

Sending newsletters to your existing cosmetic surgery patients is a fabulous way to get them to think of you first when they're ready for cosmetic enhancement.  But only if you do it right. How do you ensure that your newsletter will make them act? How [...]

There are Only 3 Ways to Grow Your Practice

There are really only 3 ways to build and increase your practice revenues: 1. You can increase the number of patients 2. You can increase the average transaction per patient 3. You can increase the number of times a patient buys from you The following [...]

What Can I Do To Save My Aesthetic Practice?

Here’s a brief dose of brutal reality. It was easy before now and you didn’t have to try very hard to fill up your office with cash-paying patients. Consumers were spending like drunken sailors. Credit was available for everyone for whatever they wanted. TV shows [...]

Follow the Money in Aesthetic Marketing

Have you pulled back on your promotional efforts? Or, do you see this as an opportunity to invest in your practice? A great example of someone who understands opportunity is Warren Buffet who is buying up bargains like crazy right now because others have stepped [...]