aesthetic patient attraction

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Add Tattoo Removal to Your Practice?

Join me for a free Webinar to discover how to set up  a proven cosmetic patient marketing plan. Register Now >> Ask Catherine This Week’s Question: Add Tattoo Removal to Your Practice? Dear Catherine, We are considering adding a new type of laser that removes tattoos [...]

Differentiate or Die

A plastic surgeon client was complaining to me the other day that his colleague was doing more surgeries than he was. He was frustrated because he KNEW he was way more qualified and skilled than this other guy. He had been in the area longer [...]

5 Phone Fixes Worth $528,000 a Year

Did you know that 20-30% of potential new patients are lost on the first phone call to your practice and that… 9 out of 10 offices have poorly-trained staff who can’t convert callers to patients, costing them thousands of dollars a year in missed revenues. [...]

Patient Reviews Matter

These online patient reviews are difficult to manage and you’re not even sure how influential they are – but here’s interesting comparative data: 63%  consider customer reviews on Amazon “extremely reliable” 51%  put reviews found on independent sites such as Angie’s List and Epinions in [...]

Your Preferred Aesthetic Patient

Here’s what I know for sure (since I am this type of patient and I have many friends who feel the same way): Your preferred aesthetic patient wants a trusting relationship with a skilled, experienced, professional surgeon who cares about her and gives her what [...]

Are Aesthetic Patients Thinking Commodity?

Skilled, educated, and experienced surgeons all over the nation call me almost every day complaining about today’s aesthetic patients. They tell me the majority of patients they are attracting to their practice through Internet and advertising efforts are ridiculous. Most of these “looky-loo patients” are [...]