aesthetic patient attraction

You are Here » Home » Blog » aesthetic patient attraction

Add Tattoo Removal to Your Practice?

Join me for a free Webinar to discover how to set up  a proven cosmetic patient marketing plan.  This Webinar is no longer available, please check out our online store for tools to  help you with patient attraction, conversion, follow up and retention. Ask Catherine [...]

Differentiate or Die

A plastic surgeon client was complaining to me the other day that his colleague was doing more surgeries than he was. He was frustrated because he KNEW he was way more qualified and skilled than this other guy. He had been in the area longer [...]

5 Phone Fixes Worth $528,000 a Year

Did you know that 20-30% of potential new patients are lost on the first phone call to your practice and that… 9 out of 10 offices have poorly-trained staff who can’t convert callers to patients, costing them thousands of dollars a year in missed revenues. [...]

5 Hottest New-Patient Attraction Trends in 2014

This year will prove to be more challenging than ever to grab the attention of prospective cosmetic patients. Why?  Because we are moving to the “attention economy” where new patient’s attention is  scarce and hard to come by. […]

Patient Reviews Matter

These online patient reviews are difficult to manage and you’re not even sure how influential they are – but here’s interesting comparative data: 63%  consider customer reviews on Amazon “extremely reliable” 51%  put reviews found on independent sites such as Angie’s List and Epinions in [...]

Your Preferred Aesthetic Patient

Here’s what I know for sure (since I am this type of patient and I have many friends who feel the same way): Your preferred aesthetic patient wants a trusting relationship with a skilled, experienced, professional surgeon who cares about her and gives her what [...]

Are Aesthetic Patients Thinking Commodity?

Skilled, educated, and experienced surgeons all over the nation call me almost every day complaining about today’s aesthetic patients. They tell me the majority of patients they are attracting to their practice through Internet and advertising efforts are ridiculous. Most of these “looky-loo patients” are [...]