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Price Plaques

I visited a world-renowned plastic surgeon that didn’t play the price game with his aesthetic patients. He caters to the affluent patient who cares more about his skills and expertise than getting a great deal. He displays these plaques so visiting patients see them as [...]

Are Fickle Aesthetic Patients Driving You Crazy?

No shows? Looky-Loos? Price Shoppers?  What’s happened to aesthetic patients? Boy, have times changed. Aesthetic patients today are looking around, shopping around, hanging around and not saying YES like they used to. Why? A big reason is because the supply and demand has changed dramatically.  [...]

Here’s a Stock Tip for You…

I’ve gotten several emails today from the top investment groups who have my money and they are telling me to sit tight, don’t worry, blah, blah.  Apparently, things are not going well with the government debt level and there is much un-ease. But it just dawned on me that the [...]

Tips to Avoiding Unhappy Patients – Tip #3

Tip #3 Set realistic expectations Use every tool possible to clearly explain the outcome this patient can expect from you in a way they will most likely understand.  Patients learn through hearing, touching, seeing, feeling so use as many of their senses as possible to [...]

Tips to Avoiding Unhappy Patients – Tip #1

Tip #1 Create an atmosphere and environment The aesthetic patient can be a fickle consumer.  Dynamics shift when this cash-paying patient hands you a credit card versus an insurance card. They have certain expectations they want met and can be assertive in their dissatisfaction by [...]