Get a boost in cosmetic surgery marketing efforts by embracing social media. There has never been a better time to leverage this marketing tool to build your credibility, educate new prospective clients and enhance your brand.
The key to using social media correctly is to educate your audience. No one likes to be sold to, but they do want to learn. So the more educational pieces you can provide, the more time people will spend on your page learning about you and the procedures you offer.
Plus, there is one important aspect of social media that cannot be ignored – the ability to share your content. If you produce really good content, your readers will want to share it with their circle of contacts and refer them to your website. This expands your reach quickly and helps to move more prospective cosmetic patients through your sales funnel quickly.
One of the biggest challenges of social media is maintaining consistency. You must add content 3 – 5x weekly on each of your social media sites so that you are seen as an active user and get the benefit of search engine optimization with fresh content. Therefore, it is best to limit your activity in a handful of social media outlets so that you won’t spread yourself too thin.
Resist the urge to try to do everything yourself and hire someone who understands social media and can help you with your cosmetic surgery marketing. They can create and optimize your profiles, consistently add content and keep on top of the conversation to help you build your credibility online. This will go a long way to converting website visitors to prospective cosmetic patients and get them in your office for an evaluation.
For a Free Marketing Checklist, click here or call Catherine at (877) 339-8833 or Book your Free Strategy Call with Catherine Maley here. Her firm specializes in creative patient attraction – conversion – retention strategies to drive aesthetic profits.
Catherine Maley, MBA is a business/marketing consultant to plastic surgeons. She speaks at medical conferences all over the world on cash practice building and trains staff to be converting rock stars. | View Author Profile | Get a Free Copy of her popular book, Your Aesthetic Practice: What Your Patients Are Saying