Silly Sally patients can be ridiculous. They negotiate with you. They pit you against your competitors to see who will drop their prices. They complain and they jump ship at the next Groupon email they get.
On the other hand, Loyal Linda patients appreciate your skills and expertise and WANT TO PAY a fair price for your services. They like you and are pleasant to your staff. They return often for all sorts of your aesthetic services. They are a pleasure to be around.
Best of all, Loyal Linda patients refer their friends to you who trust you and say YES because Linda has sung your praises.
Investing your time, money and effort in Loyal Linda patients and dumping the Silly Sally patients will save you money, make you money and lead to happier staff and a happier YOU!
For a Free Marketing Checklist, Visit www.CosmeticImageMarketing.com or call Catherine at (877) 339-8833. Her firm specializes in creative patient attraction – conversion – retention strategies to drive aesthetic profits.
Catherine Maley, MBA is a business/marketing consultant to plastic surgeons. She speaks at medical conferences all over the world on cash practice building and trains staff to be converting rock stars. | View Author Profile | Get a Free Copy of her popular book, Your Aesthetic Practice: What Your Patients Are Saying