Search Engine Optimization SEO For Plastic Surgeons
What is SEO anyway?
Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via “natural” (“organic” or “algorithmic”) search results.SEO may target different kinds of search, including image search, local search, and all the major search engines such as Google, Yahoo and Bing (formerly MSN).
The aim of SEO is to increase internet visitors to your website by ranking highly in the search engine result pages (serps as they are known) via relevant keywords (a keyword can be a word or phrase) and terms that describe your web page. It covers the process of creating specific landing pages that are focused on the very thing your potential patients or customers are searching for. At Cosmetic Image Marketing SEO, we understand the techno – mumbo – jumbo so you don’t have to. There is a lot of work (and ongoing maintenance) in building a solid presence online and keeping your page at the top of Google. We understand that the time consuming process of SEO is something that doctors and their staff simply cannot handle on their own. Search engine optimization is an essential element of a successful online marketing strategy for any plastic surgeon, cosmetic surgeon or in fact any professionally run aesthetic practice that desires to win in the online marketing equation.
But We Have SEO, Don’t We?
It is a common misconception to believe that our “web guy” is doing seo for us. Reality check… If your current web master is looking after SEO for you then where are the top ranking results that you need? SEO is a precise, ever changing science with a good measure of art thrown in. It is not something that an average web designer can do. It is not something that your staff can do during their lunch break. Sure you can, if you know how, do some of the things that build good online reputations that the search engine desire of you, but if you think this approach is going to “out do” a professional SEO, then think again. Would you go to a GP for facial reconstruction? Or would you pop into your local medical center to get a rhinoplasty performed? I think not and neither should you consider trying to take on SEO, if a professional result that drives hundreds of potential patients to your website is what you are after.
So How Have We Helped Others?
Want to see how we have helped others? Click here for a case study. As an Internet marketing strategy, SEO considers how search engines work and what people search for. Cosmetic Image Marketing SEO can do all the hard work for you. Whatever your SEO needs are for your aesthetic practice, we can deliver. Whether you have a site that has dozens of pages or just a few we can optimize your website to ensure that it will be found by your future patients and customers. “Organic” search engine results can be likened to virtual real estate. The more desired a property, the more people will be competing for it. Page one results in highly lucrative keyword nichés such as “Plastic Surgery” are much more sought after than results for “How emperor penguins spend the winter” and would require more work to produce a front page result. Your SEO requirements will be unique to your practice. We comprehensively review your website and analyse your target market, tailoring an SEO solution that will grow with the internet and your business. We research and compile a keyword list with a healthy mix of ‘primary keywords’ and ‘long tail keywords’ ensuring your website a great presence in search engine results pages.
So How Do I Get Going With Good SEO?
It all begins with a plan, in fact The SEO Plan. Solid research of your competition and market are the foundation for online marketing success. Knowing who and what you are up against is the first step. Finding the high volume keywords that you need to be optimized for, is essential to heading off in the right direction. Knowing what keywords to be competing for in “local search” is vital to reaching out to people who are in your direct area, actively seeking your professional care. To get going with SEO, our competitive analysis report for your website, which is your blueprint for online success is normally $3,500 now as part of our introductory offer is only $999, so: