Now you want to go out into your community so they know you exist. Use your non-threatening MI procedures to help the patients get comfortable with you so they stay for all of your services. Get to know the neighboring businesses that share your same demographics such as:
- Hair Salon/Spa
- Gym/Personal Trainers
- Retail Shops
- Country Clubs
- Non-competing Physicians
Invite them to your events, partner with them on a cross promotion and offer to speak to their clients, members and patients.
Get involved in your community and work for a cause. Offer a gift basket of products as well as a gift certificate for a MI treatment. This ensures they return to your office to redeem their gift and gives you an opportunity to bond with them so they become a loyal patient and bring their friends back.
By participating in fundraisers, you get name recognition since it will be added to the invitation that is mailed throughout the community, they may mention you at the event and you can attend for further networking opportunities.
External advertising is another way to grow your aesthetic practice but be careful. It can be costly since it takes lots of repetition. Be sure to advertise where your preferred patients are. Or, rather than advertise the usual way, consider using advertising to announce something such as a grand opening or a new procedure. The point is to use advertising to education rather than promote. While nobody wants to be sold, aesthetic patients are always interested in the latest news to keep them looking good. And, of course, invite the public to your seminars and events.
Need more tips, tactics, strategies and resources to drive patients to your practice? Watch my free videos now.
Thank You, and I encourage you to leave any comments or questions below.
Article by Catherine Maley, MBA, Author, Your Aesthetic Practice and President, Cosmetic Image Marketing