Since we bundle up against the cold in Winter, this is when you want to promote your higher-ticket surgical procedures. If there’s going to be bruising and swelling, your patients are more inclined to have it done when they can wear lots of clothes vs. having something done in the Summer and not being able to hide it. And, we all hibernate more during the colder months than the Summer months so use that to your advantage.
In your next newsletter, talk about what a great time it is for your patients to consider surgery now. Remind them that facelift patients can wear turtlenecks and liposuction patients can wear pants. That could be just what they needed to jump off the fence and say YES.
For a free download of Catherine’s book, Visit www.YourAestheticPracticeBook.com or call Catherine at (877) 339-8833. Her firm specializes in creative patient attraction – conversion – retention strategies to drive aesthetic profits.
Catherine Maley, MBA is a business/marketing consultant to plastic surgeons. She speaks at medical conferences all over the world on cash practice building and trains staff to be converting rock stars. | View Author Profile | Get a Free Copy of her popular book, Your Aesthetic Practice: What Your Patients Are Saying