Plastic Surgery Marketing

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Differentiate or Die

A plastic surgeon client was complaining to me the other day that his colleague was doing more surgeries than he was. He was frustrated because he KNEW he was way more qualified and skilled than this other guy. He had been in the area longer [...]

5 Phone Fixes Worth $528,000 a Year

Did you know that 20-30% of potential new patients are lost on the first phone call to your practice and that… 9 out of 10 offices have poorly-trained staff who can’t convert callers to patients, costing them thousands of dollars a year in missed revenues. [...]

Practice Success Secret #2 of 4

Lots of wannabe aesthetic physicians who wish they were successful aesthetic surgeons are in a constant search for the hot opportunity. They're searching for the next hot patient opportunity, the killer conversion strategy, or anything else that promises the secret shortcut to eliminating what's currently holding them back. [...]

To Blog or Not to Blog?

You are already busy caring for your patients, keeping your staff happy, running your practice and now you're supposed to blog as well? Is blogging really going to make any difference to your bottom line or is it simply another distraction and time-waster? To help [...]