Plastic Surgery Marketing

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Summer Slump Survival Tips

Things can slow down a lot in the aesthetic industry during Summer – if you don’t do anything. After working with aesthetic patients for the past 14 years and watching social trends, here’s what I know that can help you turn your Summer Slump into [...]

Practice Success Secret #2 of 4

Lots of wannabe aesthetic physicians who wish they were successful aesthetic surgeons are in a constant search for the hot opportunity. They're searching for the next hot patient opportunity, the killer conversion strategy, or anything else that promises the secret shortcut to eliminating what's currently holding them back. [...]

He Was Right!

In his bestselling book, "Rich Dad, Poor Dad", Robert Kiyosaki presented the "Cash Flow Quadrant": Using this quadrant, Mr. Kiyosaki explains clearly why some people make a lot of money AND have time to enjoy their riches, while others are stuck in a rat race. As you [...]

Generational Marketing

When reaching out to patients in multiple age groups, one size does not fit all.  Growing up in the 1950s was different than growing up in the 1980s. Gen Xers tend to embrace individuality and are comfortable with technology, using it to communicate and take [...]