Aesthetic patients have emotional times of the year when they care most about their appearance.
It’s their Birthday! There’s nothing like a looming birthday to make aesthetic patients feel their age and want to do something to turn back the clock. They also want to look on their special day since there’s a good chance they’re getting together with family and friends and taking photographs and videos.
Take advantage of this opportunity. Weeks before their birthday, send them a heart-felt birthday greeting with a gift card to experience your age-defying procedures, treatments and products. They will love you for it. They may even tell a few friends. This is effective, feel-good marketing at its best.
For a free download of Catherine’s book, visit the Book Page or call Catherine at (877) 339-8833. Her firm specializes in creative patient attraction – conversion – retention strategies to drive aesthetic profits.
Catherine Maley, MBA is a business/marketing consultant to plastic surgeons. She speaks at medical conferences all over the world on cash practice building and trains staff to be converting rock stars. | View Author Profile | Get a Free Copy of her popular book, Your Aesthetic Practice: What Your Patients Are Saying