Plastic Surgery emails are spammed and the plastic surgery practice doesn’t know it. They are regularly sending emails with special announcements, promotions and invites. So they think they are staying in touch with their plastic surgery patients.
But what they don’t know is up to 80% of their emails are not even getting into the patient’s inbox! They are going straight to the Spam folder.
Why is that happening? Because the email providers, like google, are adding more spam filters than ever. This is to protect their customers from unwanted email so your email could be getting mixed in with the real Spam.
Why do Plastic Surgery Emails Get Spammed?
Here are the biggest reasons plastic surgery emails get spammed and are NOT getting to your cosmetic patients:
Plastic Surgery patients did not “opt-in” to receive your emails.
Just because someone checked a box on your patient intake form does not mean they have given you express permission to email them. They must agree to get email from you. You can have them opt-in to your Website to receive communications from you. To avoid them hitting the Spam button, add an unsubscribe message at the top of the email so they can easily unsubscribe.
Patients don’t recognize these emails are coming from you.
Be sure your patients recognize the name you use in the “from” section. Many practices have a MedSpa Name or Practice Name DIFFERENT from the surgeon’s name so use the name most likely to be recognized. Otherwise, your patients will hit the spam button.
The email account you use has Low Mailbox Usage.
Mailbox providers look at the ratio of active to inactive email accounts on your list. Update your email list periodically of any subscribers who haven’t opened your emails in the last 6 months. Don’t delete these unopened email users but do put them in a new list and mail a special message to them to re-engage them. They need to opt back in and NOT hit the Spam button!
Using Spam Trigger Words in your emails is hurting you.
There are many trigger words hurting your email response. In our industry they are: amazing, click here, congratulations, for only ($), great offer, order now, special promotion, winner. For more trigger words, use this free tool at www.ISnotSpam.com to score your emails and lose the trigger words.
You have too many spam complaints.
Your cosmetic patients from long ago don’t think of you if you haven’t stayed in touch. You have been ignoring them for years and now you are emailing them out of the blue and they are not appreciating it. Your best defense is to let them easily unsubscribe so they can opt out without hitting the spam button. Do NOT make them re-enter their email address or answer questions as to why they are opting out. Just let them unsubscribe.
These details matter a lot if you are using email marketing as part of your plastic surgery patient marketing plan to stay in touch with your current patients so they return and refer.
If your plastic surgery emails get spammed and you don’t get the results you expect, join me for “Email Marketing from Start to Finish” where you will discover:
- What you can do to avoid Spam Filters
- Get plastic surgery emails opened in 2018
- The most important component of the email
You will get scripts to ensure your staff books the callers and even more scripts to convert the consults to a Yes!
Are your plastic surgery emails getting spammed?
What do you do to correct that?
Catherine Maley, MBA is a business/marketing consultant to plastic surgeons. She speaks at medical conferences all over the world on cash practice building and trains staff to be converting rock stars. | View Author Profile | Get a Free Copy of her popular book, Your Aesthetic Practice: What Your Patients Are Saying