These online patient reviews are difficult to manage and you’re not even sure how influential they are – but here’s interesting comparative data:
63% consider customer reviews on Amazon “extremely reliable”
51% put reviews found on independent sites such as Angie’s List and Epinions in that class
21% regarded Facebook reviews as reliable, and only
15% thought Twitter recommendations were reliable.
Source: 2011 Social Shopping Study www.e-tailing.com
I’m thinking the best thing an aesthetic physician could do is to write a book and get his patients to review it on Amazon.
For a free download of Catherine’s book click here, you only need to paid for shipping or call Catherine at (877) 339-8833 or Book your Free Strategy Call with Catherine Maley here. Her firm specializes in creative patient attraction – conversion – retention strategies to drive aesthetic profits.
Catherine Maley, MBA is a business/marketing consultant to plastic surgeons. She speaks at medical conferences all over the world on cash practice building and trains staff to be converting rock stars. | View Author Profile | Get a Free Copy of her popular book, Your Aesthetic Practice: What Your Patients Are Saying