Patient Reviews Matter

Patient Reviews Matter

These online patient reviews are difficult to manage and you’re not even sure how influential they are – but here’s interesting comparative data:

63%  consider customer reviews on Amazon “extremely reliable”

51%  put reviews found on independent sites such as Angie’s List and Epinions in that class

21%  regarded Facebook reviews as reliable, and only

15%  thought Twitter recommendations were reliable.

Source: 2011 Social Shopping Study www.e-tailing.com

I’m thinking the best thing an aesthetic physician could do is to write a book and get his patients to review it on Amazon.

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For a free download of Catherine’s book, Visit www.YourAestheticPracticeBook.com or call Catherine at (877) 339-8833.  Her firm specializes in creative patient attraction – conversion – retention strategies to drive aesthetic profits.