If you spend all of your time, money and effort getting a new patient to say yes to you and then never see them again after their procedure, you are doing them, you and your pocketbook a disservice.
The patient liked and trusted you enough to say yes. The hard part is done. The least you could do is reciprocate by staying in touch, following up and seeing how they are. You can do some of that with post-op follow up appointments. It shows you care and gives you more opportunity to bond with the patient.
However, there’s a group of patients who won’t bother with follow-up appointments. They’re happy and don’t feel the need. That’s the group you want to reach out to throughout the year and give them other reasons to visit you.
An aesthetic patient has endless needs so it’s almost guaranteed if they had an issue with their looks, there’s a really good chance another issue has their attention.
Keep in touch to keep them coming back again and again.
For a free download of Catherine’s book, Visit www.YourAestheticPracticeBook.com or call Catherine at (877) 339-8833. Her firm specializes in creative patient attraction – conversion – retention strategies to drive aesthetic profits.
Catherine Maley, MBA is a business/marketing consultant to plastic surgeons. She speaks at medical conferences all over the world on cash practice building and trains staff to be converting rock stars. | View Author Profile | Get a Free Copy of her popular book, Your Aesthetic Practice: What Your Patients Are Saying