Your aesthetic patient is often an inconsistent decision-maker because they base their decision on emotions that are subject to change. You may or may not know what triggered a patient’s “no”; they might have gotten sticker shock, perhaps they had no idea the downtime involved, or maybe they were simply not in the mood to commit.
However, just because they said no to you today does not mean they will say no forever. Most likely, they are saying “Not Now” or “Not Yet”. Think about it – if something bothers a person about their appearance, it doesn’t just go away as time goes by. More often, it continues to bother them and eventually they decide they must act.
The best strategy is to keep in touch with these prospective patients via in-house events, patient newsletters and special offers so they return to you, and ONLY you, when they are ready.
For a free download of Catherine’s book, Visit www.YourAestheticPracticeBook.com or call Catherine at (877) 339-8833. Her firm specializes in creative patient attraction – conversion – retention strategies to drive aesthetic profits.
Catherine Maley, MBA is a business/marketing consultant to plastic surgeons. She speaks at medical conferences all over the world on cash practice building and trains staff to be converting rock stars. | View Author Profile | Get a Free Copy of her popular book, Your Aesthetic Practice: What Your Patients Are Saying