New Year. New Patients. New Plan.
Happy New Year! With that said, this is the perfect time to look at your patient attraction strategy
so that you’re confident you’re getting your fair share of patient leads and conversions to welcome
the new year.
Now, let me ask you.
Is your practice stagnant or struggling?
You’ve got the practice, the team, and the skills… but maybe not the patients.
Other problems you may be facing?
- Competition is increasing
- The current market is flat or falling
- Prospective new cosmetic patients aren’t finding you
If you partner with our popular ‘done-for-you’ service though, then we can get your phones ringing
with patient leads wanting your cosmetic services. And isn’t that what you ultimately want? More
leads, more inquiries, more conversions, more money and more growth?
You see, with so many choices empowering people to make decisions, prospective cosmetic patients
are gaining complete control of the decision-making process.
Especially in the cosmetic and plastic surgery market.
What do I mean by that?
Well, patients are comparison-shopping like never before.
They’re taking a lot of time to evaluate their options. In fact, the majority of the whole patient journey
‒ about 75 percent ‒ is complete by the time a potential patient engages with you.
So, that becomes a big challenge for surgeons like yourself.
That’s essentially why I wrote this post.
Because I want to show you how to take your patient lead generation plan from:
A lack of leads with poor conversion rates to…
…a constant stream of new patients hungry for your services.
In fact, these are the ideal types of leads since they’re typically ready to convert to paid procedures
right away. And the best part?
You can get all of these benefits on auto-pilot with no need to hire more staff. This gives you an
opportunity to DOMINATE your market because you will be firing on all cylinders…
…while your competitors continue their narrow focus down the drain.
I’ll explain that in more detail later, though.
For Now, Here’s What You Will Discover When You Decide to Work With Us:
- You’ll learn how to set up a SYSTEM for creating a powerful plan to predictably keep a steady
stream of patient leads coming to you;
- How to nurture those leads so they convert to callers who book appointments, show up, and
say yes at their consultation; and
- Uncover the best ways to identify the ‘Practice Gaps’ that MOST hurt your bottom line and
how to turn them into Money-Making Profit Centers;
I’m actually going to show you a simple way to get a 786% – 1,500% PROVEN ROI from your efforts
- Wasting time redesigning your website (again)
- Spending more money on organic SEO to get ranked, or
- Hiring more staff
Because if you’re anything like other plastic surgeons I work with, you too, are tired of figuring out
what to do to bring in more cosmetic patients.
And you’re likely frustrated losing money on tactics that are old or simply don’t work.
This post, though, will show you a better way.
You see, when a plastic surgery practice is looking to grow and succeed, the first course of action is
to create a powerful, robust, and proven marketing plan. If you don’t have that, then you’re in trouble.
If you do, however, then you’re in good hands.
The peace of mind you’ll have once you’re able to identify the new patient lead strategies as well as
practice gaps keeping you from….
By the way, I’m going to lay out exactly what you need to do….
…to plug up the holes costing you time and money so you can do it yourself or, if you decide to get
the help and support you need, I’d be happy to do it for you.
At the end of this letter, though, I’ll make it super simple for you.
I’ll offer my full range of services to you so that you can make an informed decision to grow your
practice (the right way).
And Just in Case You’re Not Familiar With My Work…
I am Catherine Maley. Author, Speaker, Consultant and Trainer for the Plastic Surgery Industry
since the year 2000.
I’ve been interviewed by NBC, Today and The Wall Street Journal and my patient attraction and
conversion strategies as well as done-for-you services have made more than $18M in revenues for
plastic surgeons all over the world. And I plan on doubling that once we fix your lead generation
system and plug up the holes we’re talking about here.
Let’s start with the practice gaps MOST affecting your bottom line and then we’ll talk about the
quickest fixes to turn things around so I’ll jump right in with…
Practice Gap #1: You Need MORE Patient Leads
This is the #1 priority in any cosmetic practice. New leads are the lifeblood of your practice. If
you want more cash-paying patients and surgeries, you need more leads.
But where do these new leads come from and how do you get a predictable and steady flow of
You already know you have to “pay to play” in today’s marketplace.
Because free organic SEO is no longer the “go to” search rankings strategy. And, gone are the
days of you being found “by accident” or just because you’ve updated your Website.
You’re most likely paying for expensive Pay Per Click (PPC) Adwords but so is everyone else.
That’s why its so expensive! You have to have a big enough budget to outspend your competitors
to get ranked.
Now, don’t get me wrong.
While PPC Adwords is a great strategy, I propose adding a few more media channels so you don’t
have to rely only on Google adwords…
…especially since Google loves to change things up regularly.
The Secret to Winning in 2019?
It’s to go where others are not…
…and to do it in a way prospective patients respond to.
That means you place a variety of different ads in strategic places where you’re not competing with
every other Tom, Dick and Harry. And, they are shown more often, because you get more ad placement
when you’re paying less per ad click.
That means you get more attention and attention is the name of the game, right?
But then ad design is crucial to get a click.
For example, which ad do you think gets a better response?
Or this ad….
The 2nd ad gets a better response than the first ad. Why? Because it’s eye-catching, engaging and
offers the consumer more value than the first ad.
Because the ONLY thing that counts at this stage is to encourage a prospective cosmetic patient to
take the next step. And that is to click on your ad.
Otherwise you are spending money on leads that aren’t making you money, right?
But here’s the kicker…
Leads are only one part of it.
These leads need to be converted so let’s keep going…
Practice Gap #2: Weak Follow Up on Incoming Leads
Most plastic surgeons suffer lost profits here every day, every month and every year from this silent
I think you’ll be surprised at the stats when it comes to staff following up on leads you spent a fortune
to get in the first place:
✓48% NEVER Follow Up
✓Average First Follow Up is 72 Hours Later
✓Only 25% of practices make 2 contact attempts
✓64% of practices do not have any organized way to follow up on a lead
But it’s not your staff ’s fault. They have NOT been trained on how to do it nor is this their expertise,
nor do they have the time.
Their expertise is in working with and providing excellent customer service to your visiting patients.
This is actually good news for YOU.
Why? Because this is a game changer and a way to dominate your market when you follow up faster
and better than your competition.
Because how crazy is it to spend a fortune on lead generation but not spend any (or enough) time and
investment on converting them?
How frustrating is it to throw money at new patient leads that should be building your practice but
you’re not sure if it’s a good investment…
…or money down the drain?
The reality is it takes a lot more follow up than anticipated to get and keep a prospective patient’s
attention because life gets in the way.
That’s why you have to take emotions out of following up and remember the prospective patient
contacted YOU so a true professional does all they can to see it through to a conclusion.
But honestly, most staff don’t have the right mindset, the right scripts, or the right stomach for
assertively following up.
When you DO follow up professionally, you too, will see great results like these:
Consults per month 80
Their Conversion rate was 40% so they converted 32
But that left 48 that Did NOT book
Using our strategies and process they
Converted 15% of those 48 that did NOT
Book so that was an extra 7 surgeries
The average surgical value was $8K
For a total of $56K in Additional revenues in one month
That’s an extra $672,000 per year when you work your leads! Nice!
Practice Gap #3: Staff Can’t Convert Callers or Consults
Every practice’s success is limited by their staff’s ability to convert callers to appointments and
appointments to paid procedures.
It’s way too competitive to be mediocre at this stage of the lead process.
Take the phone leads…
Almost every office is challenged by this… Phone trees, answering machines, indifferent or unfriendly
staff, or new untrained staff and on and on.
Phones are taken way too lightly because it’s not enough to have a friendly staff person answering the
phones, they also have to be skilled. Otherwise, you lose money.
Look what happens WHEN (not IF) you lose 1 caller per day worth $2,000.
That adds up fast:
Lose 1 Caller Per Day $ 2,000
X 22 Days Per Month $ 44,000
X 12 Months Per Year $528,000 LOST Profits
An easy fix is to give your receptionist the scripts and training they need to keep you busy with booked
appointments. It’s time and money well spent.
And what’s your coordinator’s converting rate?
The prospective patient who calls you, schedules an appointment and shows up is a Hot Prospect! Or,
what we call in the marketing world, a Warm Lead!
They have already decided to move forward to find a solution to something that bothers them or they
wouldn’t have gone to this much trouble.
Your patient coordinator needs to be a well-trained professional with proven scripts, strategies and
tools to get the patients to a yes.
For example, does your coordinator know how to:
- Position you, the surgeon, as the BEST CHOICE?
- Qualify the patient to prepare them for the quote presentation?
- Present with confidence to get the patient excited about moving forward?
- Move them closer to choosing your services?
- And, ultimately, ask for a decision?
Most coordinators don’t ask because they haven’t been trained to do so comfortably and professionally.
If you want my help, I will give and equip your receptionist and patient coordinator with ALL THE
TOOLS they need to get really good at converting callers and consultations.
Because nothing else matters until the patients say yes and give you money.
Until a transaction is made, a lead is still just that, a lead. We need your staff to move them along the
buyer journey. And close the deal.
Another thing that came to mind…
Here’s a deadly practice gap because it’s silent…
Practice Gap #4: You Ignore Patients Who Would Return and Refer
Just because prospective patients don’t say yes right away, doesn’t mean never. They may simply be
saying “not yet” so nurture that relationship.
There are all sorts of reasons prospective patients delay and procrastinate. Life could have gotten in
the way so when you keep in touch, you stay top-of-mind so they call you rather than your competitors
when they are ready to move forward.
There is even more leverage and opportunity right under your nose to double your results when you
also stay in touch with…
Your established patients who already know, like, and trust you and who
would gladly return and
refer if prompted.
Your established patients are also less price sensitive because they have more to go on than just price.
They already know first-hand how great you are and they are willing to pay fairly for it.
And we all know a majority of your new patients come from your current patients so this is the
Mantra for 2019:
Retention is the 2019 New Patient Attraction Strategy that costs
very little time and money but adds up to easy profits.
Many of those patients would gladly return and refer if given the opportunity.
But you take them for granted, and so, naturally, they feel a certain way.
What do they feel, you ask? They feel neglected.
So, here’s what happens…
Your patients didn’t stop wanting cosmetic services. Nope. That’s definitely not the case.
They simply stopped wanting them from you (because you’ve been ignoring them).
Because if you think about it, your patients have endless needs…
Especially as the aging process continues.
And your patients enter different doors to your practice whether it be injectables, then lasers and then
surgery. So, I highly recommend you promote ALL of your services, and not just surgery. This is one
way for you to ‘level up’ your practice. This is what growth-focused practices do and preach, actually.
Why not take your practice to the next level by unifying your marketing strategy to drive new patient
growth and increase your bottom line?
Adopt the “cosmetic patient for life” retention mentality and nurture these patients with strategic
email marketing since that’s your biggest opportunity for quick cash surges and consistent revenues.
This is where the leverage is since it costs a fortune to attract them and almost nothing to hang on to
But you can’t just slap an email together and blast it out.
These emails MUST BE SEGMENTED and compelling to get opened and responded to. As you
probably know, everyone’s email inbox is too full to cheap out on this.
Here’s what I mean…
A very nice practice I know in a competitive area sends out this cheap-looking email that is NOT
portraying their image as a successful plastic surgery practice.
Instead, this is how a professional email looks. It’s visually appealing, it’s strategic, it’s informative
and it’s compelling.
And best of all, it works! Here are the actual results that came from this email:
32% Open Rate (average is 19.9%)
192 Clicks to the Website
9 booked appointments for non-surgical treatments
7 surgical consultations
$58,500 Estimated Revenues
So let me ask you…
Do you believe you, too, would get at least 3 or more procedures a month from a strategic email like
this? What’s this worth to you? An additional $20,000, $40,000, $60,000 per month?
Obviously its worth it so if you don’t want to do it, outsource it because SOMEBODY should be doing
this type of high-end, “feel-good” promotion to grow your cosmetic revenues and keep a steady stream
of cash-paying patients coming to you.
Okay, I covered a lot in this special report so to recap –
Here are the Practice Gaps Affecting Your Bottom Line the Most:
- You need MORE Patient Leads
- Prospect Patients Can’t Find You Organically
- Weak Follow Up on Your Incoming Leads
- Your Staff Can’t Convert New Callers or Consults
- You Ignore Patients Who Would Return and Refer
So here’s a question for you…
What if you could easily turn on a new patient lead generator AND plug up the practice gaps that are
costing you time, money and effort and have it handled for you so you didn’t have to hassle with it?
Would that give you back control over your day?
Would you enjoy the freedom from managing staff and processes (since you’d know that someone
else is focused on your growing your practice for you)?
If so, would you like some help? What if we did it for you?
- We design and run display ad campaigns on several platforms
- We follow up on incoming leads via email, text & phone
- We design retention emails that get opened and acted on
- We track and prepare progress reports with ROI
Now you and your staff are freed up to focus on your core competency. And that is to focus on 5-star
customer service with patients and that is what leads to: happy staff and satisfied patients who return,
refer and give you 5-star reviews to attract more new patients.
When you outsource patient lead generation, follow up, conversion and retention, and sales training,
you begin to have a well-oiled machine working for you. And what comes with that? You guessed it.
A whole lot of confidence. Confidence in knowing the key metrics in your practice are being handled
by smart professionals.
That gives you control over your day so you are more profitable and productive and you have peace
of mind knowing you get back time and achieve better results. This is how you strategically compete
and gain market share.
So, if this all-in-one solution makes sense to you, let me and my team execute it for you and hand you
the leads when they are ready to book an appointment.
The Done-For-You Patient Attraction Lead System (PALS) Consists of Several Platforms and a Dashboard That:
- Gives you the certainty you need knowing you have a system to predictably and reliably keep
new cosmetic patient leads coming in month after month;
- Provides an automatic system that allows you and your team to focus on patient care while my
team and I focus on getting you more leads and more patients;
- Include a proprietary formula of More Patient Leads + Nurture + Follow up = Conversion. This
is what keeps a steady stream of leads and revenues coming to you consistently for your peace
of mind knowing you have a marketing machine working in the background.
So when you say yes, all we need from you to get started is for you to:
- Decide on the procedures you want to focus on and the ad spend investment you want to make
(the minimum is $750 per month but the more, the better, of course);
- And then we do the rest by going into stealth mode designing your unique ads and customizing
your patient lead and follow up platform so we track all results and do everything possible to
turn that lead into a fully booked consultation for you – without wasting you or your staff’s time.
I can’t tell you all that goes into our “secret sauce” because then others would try to copy us and you
would lose your competitive edge.
Instead, I’ll give you a money-back guarantee. If we do not at least DOUBLE
your investment within 60 days, we will promptly return your service fees… no questions
And just to sweeten the deal so you don’t delay, if you partner with us now,
BONUS #1: I’ll train your staff to convert these leads. They will get the tools, scripts and strategies
to increase their conversions by at least 15%.
BONUS #2: Includes (2) 30-minute Free consulting calls with me personally. We’ll review your
current processes to close up money-burning gaps that hurt your results. These calls are always
enlightening and energizing because it’s exciting to see how a few tweaks can change everything.
BONUS #3: Since you are reading this post, I want to reward you for partnering with me so I’ve
reduced the Customization and Implementation Fee from $1997 to only $997. Just so you know, a
ton of work goes into the backend of this system to set up not only the lead generation but also the
follow up process of email, text, phone calls, reporting, and more. We track important metrics so
that you know your business growth.
So How Much Is It To Partner With Me?
Well, you have two options in this. So let me briefly break it down. Let’s start with how much it
would be to do it yourself the right way as I laid out here.
For this first option, you would need to pay:
✓ Staff to design banner ads that get clicked on
✓ Staff to set up ad campaigns & upload them to various sites so they need to be Tech-Savvy to
get ads approved using different platforms;
✓ You also need to pay vendors to monitor calls and track results;
✓ Then you need staff to follow up on leads via phone calls, emails and text so
✓ Staff would have to write email copy and design professional emails and send out as well as
That takes 2-3 staff members + several outside vendors and can easily add up to $100K in fees +
salaries + benefits + sick days AND you get to manage these vendors and staff members to be sure
the job is getting done.
One little (and by little I mean big) problem? Most surgeons don’t want to manage more staff. Nor do
they want to spend more than they have to.
As for the second option…
You could partner with me and my team and we’d do it all for you.
For this second option, you would need to pay:
We normally charge $5997 per month for all of these services charged separately because a ton of
labor, creativity and technical stuff goes into it; however, because you have read my post to the end,
I am offering you a special combination fee of only $2,997-$3,997 per month + Ad spend budget of
minimum $1k so you save up to $36K per year.
This is a much better deal than the first option, wouldn’t you say? So for the price of a few wrinkle
filler patients, you can have the Patient Attraction Lead System (PALS) bringing you patient leads
predictably, week after week.
However, we can only work with 1 surgeon per area.
Because our Patient Attraction Lead System gives you the competitive edge over your competitors,
it would be a conflict for us to help you get leads as well as the other guys in your community. So
you’ll want to act now to get the unfair advantage over your competitors.
One more thing though…
You simply make an initial small non-refundable investment in the reduced customization and
implementation fee of Only $997 and then you are not charged again until your first ads start
running and your themed email goes out to get your phones ringing to convert more incoming
leads so you are never “out of pocket” because you will make that money back in new revenues
gained before your credit card payment is due.
With my money-back guarantee, there’s nothing to lose and only new patients to gain.
So let’s get started right away.
It’s time to stop the bleeding of lost profits from these practice gaps. The most successful plastic
surgeons leverage their time, money and resources by doing what is proven to work and getting it
done in the least amount of time with the least amount of staff and hassle.
Without an effective marketing team and system…
…many surgeons and practices find themselves off course.
Just as someone would bring along a GPS device when going on a road trip, a practice like yours
needs a strong marketing plan to help reach their ultimate destination. Because If you decide NOT
to move forward with this Patient Attraction Lead System (PALS) Done-for-You Service I laid out
…what’s going to happen to your growth this year?
You will likely continue to experience:
- Losing money on wasted lead generation that doesn’t get clicked on
- Keep losing leads to your competitors
- Wondering if your leads are being followed up on
- Listening to your staff complain they don’t have time, and
- Not knowing your true ROI from your advertising costs
Let’s plug up the practice gaps by getting you more patient leads, having the professionals follow up
on your incoming leads, and converting those leads, so you and your staff focus on excellent patient
Because we both know that:
✓ Attracting and converting new patients to your practice has become a huge undertaking;
✓ Lead conversion continues to decrease because it’s gotten so noisy in the marketplace which
makes, following up on those incoming leads vital to your success; and
✓ Using your limited resources to focus on patient care while outsourcing the rest is beyond
It’s guaranteed to get you results. Or your money back. So, realistically, you have nothing to lose.
Let’s be honest though.
At the end of the day, this is not just another business expense you need to jot down on a piece of
paper or in an excel spreadsheet. This is different.
This is actually an investment in growing your practice.
We have extensive experience with developing and executing plastic surgery marketing plans and
would be happy to partner with you by taking this off your already busy plate.
With that said, thank you for your trust in me. I’ll do everything I can to get you more patients and
more profits and train your staff to be converting rock stars.
She is a business/marketing consultant to plastic surgeons. She speaks at medical conferences all over the world on cash practice building and trains staff to be converting rock stars. | View Author Profile | Get a Free Copy of her popular book, Your Aesthetic Practice: What Your Patients Are Saying