Marketing Strategies

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The Quickest Path to More Patients

“So, how did you hear about Dr. Smith?” That is the most important question you should be asking every single patient walking through your door. If you’ve got your systems set up correctly, at least 6 out of 10 of these new patients should answer [...]

3 Tips to Dramatically Better Email Results

Ask Catherine This Week’s Topic: 3 Tips to Dramatically Better Email Results Your cosmetic patients are getting dozens, if not hundreds, of other emails every day. They are constantly being asked to start a free trial, buy something or follow someone on Facebook. There’s an overwhelming [...]

How To Use Social Media to Attract New Cosmetic Patients

  Ask Catherine This Week’s Question: How To Use Social Media to Attract New Cosmetic Patients Dear Catherine, I recently hired a new receptionist and she tells me social media attracts new cosmetic patients. I have no idea if that’s true or not. I personally don’t [...]

Avoid Revenue “Melt Down” this Summer

Join me for a free Webinar to discover how to set up a proven cosmetic patient marketing plan. Register Now >> Ask Catherine This Week’s Question: Avoid Revenue “Melt Down” this Summer Dear Catherine, My practice typically slows down this time of year and I’d like [...]

What’s a Good Conversion Rate?

Join me for a free Webinar to discover how to set up a proven cosmetic patient marketing plan. Register Now >> Ask Catherine This Week’s Question: What’s a good conversion rate? Can your patient coordinator convert? Dear Catherine, I had the same patient [...]

Cosmetic Patients are So Cheap!

Join me for a free Webinar to discover how to set up a proven cosmetic patient marketing plan. Register Now >> Ask Catherine This Week’s Q&A Topic: Cosmetic Patients Are So Cheap This Week’s Question: Dear Catherine, Cosmetic patients today are so price-focused; it’s driving me [...]