Do you ever feel like you’re playing “Let’s Make a Deal” with aesthetic patients?
Thanks to popular coupon discount sites, today’s aesthetic patients are quickly becoming price shoppers. They’ve come to expect getting a deal just to get to know you. That trend is here to stay for the foreseeable future, so how are you going to deal with it?
The problem with the discount tactic is that a prospective patient who comes to you for price will leave you for price, so it’s nearly impossible to build a loyal following with this approach.
You probably think you’ll convert these frugal friends into loyal patients but most likely, they’re after a deal and will just clog up your phones and your schedule… and NOT convert.
A better long-term strategy (not short-term tactic) is to build a practice database of loyal patients who know how great you are, trust that you are the best, are glad to pay a fair price for your skills and expertise, and who rave about you to their friends.
For a free download of Catherine’s book, Visit www.YourAestheticPracticeBook.com or call Catherine at (877) 339-8833. Her firm specializes in creative patient attraction – conversion – retention strategies to drive aesthetic profits.
Catherine Maley, MBA is a business/marketing consultant to plastic surgeons. She speaks at medical conferences all over the world on cash practice building and trains staff to be converting rock stars. | View Author Profile | Get a Free Copy of her popular book, Your Aesthetic Practice: What Your Patients Are Saying