Information for Plastic Surgeons

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Avoiding Seasonal Highs and Lows

Doesn’t it seem like it’s getting more difficult, and a lot more expensive, to CONSISTENTLY attract new cosmetic patients to your practice? That’s because it IS getting more difficult to attract a steady flow of patients month after month. Cosmetic revenues can be sporadic at best for [...]

Plastic Surgeon Frustrations

I was a co-moderator at the Global Aesthetics Conference in Miami where the topic centered around plastic surgeon frustrations. We had a lively discussion with the panelists Donn Chatham, MD (Facial Plastic Surgeon, KY), Ryan Greene, MD (Facial Plastic Surgeon, FL) and Mathew Knight, MD [...]

Cosmetic Patient No-Shows Are a Problem

It can be frustrating to watch your staff stand around waiting for cosmetic patient no-shows and you are also left in a “holding pattern” which isn’t good for your mood or your pocketbook. There are lots of reasons why cosmetic patient no-shows are happening in your practice: We live [...]

Plastic Surgery Cash Surge Strategy

Looking for a plastic surgery cash surge strategy that makes you money? Here it is... When cosmetic patients are in your office, they should stay focused on one thing – YOU and YOUR SERVICES. Get rid of the People magazines, turn off the TV and [...]

4 Top Reasons Cosmetic Surgery Practices Fail

Join me for a free Webinar to discover how to set up a proven cosmetic patient marketing plan. Register Now >> Ask Catherine This Week’s Topic: 4 Top Reasons Cosmetic Surgery Practices Fail After working with cosmetic surgery practices since Year 2000, I identified 4 Top Reasons [...]

3 Roads to Riches

Join me for a free Webinar to discover how to set up a proven cosmetic patient marketing plan. Register Now >> Ask Catherine This Week: 3 Roads to Riches The Spring issue of Aesthetic Society News (ASN) just came out and it includes my article called, “3 Roads [...]

Does Discounting Hurt My Image?

Join me for a free Webinar to discover how to set up  a proven cosmetic patient marketing plan. Register Now >> Ask Catherine This Week’s Q&A Topic:  Does Discounting Hurt My Image? Dear Catherine, I’m a plastic surgeon in a very competitive area. The marketing [...]

Treat Your Practice Like a Business

Join me for a free Webinar to discover how to set up  a proven cosmetic patient marketing plan. Register Now >> Ask Catherine This Week’s Question: Treat Your Practice Like a Business Dear Catherine, I run a profitable cosmetic surgery practice in a fairly competitive area. [...]