The Holiday season is here and there’s no better time to ask for referrals strategically through gift certificates. Think about what a win-win they are: your patient is happy because you helped them finish their Holiday shopping quickly and easily; the receiver is happy because they got an unusual gift they might not have gotten for themselves; and you’re happy because you have a new patient.
The secret to gift certificates is to promote them. It’s a big secret in most offices but these don’t sell themselves. Have an eye-catching display with a sign that says, “Need a Quick Gift?,” mention them in your patient newsletters and email blasts and be sure your check-out staff asks if they would like to add a gift certificate to their day’s order before she rings them up.
Gift certificates really can be the gift that keeps on giving!
For a free download of Catherine’s book, Visit www.YourAestheticPracticeBook.com or call Catherine at (877) 339-8833. Her firm specializes in creative patient attraction – conversion – retention strategies to drive aesthetic profits.
Catherine Maley, MBA is a business/marketing consultant to plastic surgeons. She speaks at medical conferences all over the world on cash practice building and trains staff to be converting rock stars. | View Author Profile | Get a Free Copy of her popular book, Your Aesthetic Practice: What Your Patients Are Saying