As competition heats up in 2012 for aesthetic patients, it’s time to get serious about your aesthetic services and what you offer to the world. If you are committed to crushing it this year, you must have ZERO TOLERANCE for mediocre staff, sloppy processes and lazy practices that underwhelm your patients. Aesthetic patients today won’t tolerate being treated like second class citizens. They will give their disposable income to the practice that makes them feel special.
It’s the little things that pull you out of the fray and into a “class of your own.” Let’s start with your phones. A well trained receptionist can catapult your new patient conversions when they call and get a great experience on the telephone. What defines a great experience? A phone that is answered by the third ring, by a friendly voice, by someone who can answers simple questions about the procedure and the practice and who can ask for the appointment. Start there. Fix your phones for a great 2012!
For a Free Marketing Checklist, Visit www.CosmeticImageMarketing.com or call Catherine at (877) 339-8833. Her firm specializes in creative patient attraction – conversion – retention strategies to drive aesthetic profits.
Catherine Maley, MBA is a business/marketing consultant to plastic surgeons. She speaks at medical conferences all over the world on cash practice building and trains staff to be converting rock stars. | View Author Profile | Get a Free Copy of her popular book, Your Aesthetic Practice: What Your Patients Are Saying