John Goodman of the Wall Street Journal wrote this article about where we’re heading with ObamaCare that is a must read since it will affect all of us. Here’s his intro:
The demand for health care under ObamaCare will increase dramatically.
The supply of physicians won’t.
Get ready for a two-tier system of medical care.
What does this have to do with aesthetic medicine? EVERYTHING. In a nutshell, the more physicians are squeezed on the managed care side of medicine, the faster they will flock to the cash side of medicine so they don’t have to deal with insurance companies and government regulations. That creates even more competition for the aesthetic patients who already have a wealth of choices in service providers. And that, in turn, wreaks havoc on industry pricing.
Please consider this carefully while voting on Tuesday.
For a Free Marketing Checklist, Visit www.CosmeticImageMarketing.com or call Catherine at (877) 339-8833. Her firm specializes in creative patient attraction – conversion – retention strategies to drive aesthetic profits.
Catherine Maley, MBA is a business/marketing consultant to plastic surgeons. She speaks at medical conferences all over the world on cash practice building and trains staff to be converting rock stars. | View Author Profile | Get a Free Copy of her popular book, Your Aesthetic Practice: What Your Patients Are Saying