Dr. Edwin Williams discovered and applied 4 Success Secrets that took him from struggling to an 8-figure practice.
The 1st Success Secret he discovered was:
Building an A-Team
Most aesthetic surgeons have challenges with their staff:
1) their staff doesn’t care about their practice like they do
2) their staff is not converting prospective patients into paying patients. (In fact, often they chase patients away)
3) their staff doesn’t know how to promote the surgeon as the best choice to the patients
One of the most important things that Dr. Williams attributes to his success is his ability to transform his staff into his dream team of A Players.
It all starts with a strong vision of leadership…
However, most surgeons are only managers, and there’s an important difference between “leadership” and “management”.
Management is a bottom-line focus: How can I best accomplish certain things?
Leadership deals with the top line: What are the things I want to accomplish?
In the words of Business Expert Peter Drucker, “Management is doing things right; leadership is doing the right things.”
Effectiveness — often even survival — does not depend solely on how much effort you expend, but on whether or not the effort you expend is in the right direction. And the metamorphosis taking place in most every industry and profession demands leadership first and management second.
If you are only “managing” the people who work for you, then you only have “staff”.
But if you provide leadership and vision, then your team gets aligned with YOUR purpose.
They will LOVE working for you and making you money, because they know it’ll affect THEIR lives as well.
Learn more about how to build your own dream team at my upcoming Webinar where I interview Dr. Williams to get more details.
What would you like to ask Dr. Williams about building your own dream team?
Leave a comment/question below and I’ll get an answer for you.
Catherine Maley, MBA is a business/marketing consultant to plastic surgeons. She speaks at medical conferences all over the world on cash practice building and trains staff to be converting rock stars. | View Author Profile | Get a Free Copy of her popular book, Your Aesthetic Practice: What Your Patients Are Saying