Let’s Talk Summer Surge Strategies
First, decide on your message. Honesty is always the best policy so your message might include the fact that the slow summer months give your patients more 1-on-1 time with you.
Offer complimentary consultations along with a computer analysis session, a facial or microdermabrasion treatment and a sunscreen product. Bundle it all for an attractive price and give it a theme – Your Summer Skin Kit, or Summer Beauty Bundle
Once you have your message, find your audience. One popular summer audience is teachers and professionals that have the summer off or have a major summer slowdown. You could also use the summer as an opportunity to connect with anybody who came in for a surgical consultation but didn’t book.
You have your message, you have your audience, all you have to do now is create and send. Write a thoughtful letter that speaks directly to your audience. Again, think honest and enticing. For example:
“Things slow down around here in the Summer so I have a more flexible schedule than I do any other time of the year. If you have your surgery done this Summer or before August 31, you are entitled to (INSERT SPECIAL OFFER). “
As long as you give them a logical reason for why you are doing something special, that could be just what they needed to jump off the fence and move forward with you. Keep in mind, the offer needs to be something worthwhile. You know what I mean because you get offers all the time in the mail, via email, etc. When you see 10% off, is that exciting? Not at all. So make it good, you don’t want to take the time to send a letter just to make your potential patients lose interest.
Get Your FREE Marketing Checklist on www.CosmeticImageMarketing.com and see how you compare to top aesthetic practices. Catherine’s firm specializes in attracting cash-paying patients to a medical practice using PR, advertising and creative marketing strategies. Catherine can also be reached at (877) 339-8833.
Catherine Maley, MBA is a business/marketing consultant to plastic surgeons. She speaks at medical conferences all over the world on cash practice building and trains staff to be converting rock stars. | View Author Profile | Get a Free Copy of her popular book, Your Aesthetic Practice: What Your Patients Are Saying