Since you’re not going to stop this new wave of discounters, a good defense is warranted.
Your best defense against discounters is the loyal relationships you’ve built with your current patients. They already know how skilled you are. They trust you. They get a good result. They refer their friends to you. They will not be quick to jump to another provider they don’t know, if they’re super happy with you.
Your competitors don’t have the same relationship with your patients that you have, so nurture it and keep it healthy so your patients cannot be lured away by saving a few bucks.
For a free download of Catherine’s book, Visit www.YourAestheticPracticeBook.com or call Catherine at (877) 339-8833. Her firm specializes in creative patient attraction – conversion – retention strategies to drive aesthetic profits.
Catherine Maley, MBA is a business/marketing consultant to plastic surgeons. She speaks at medical conferences all over the world on cash practice building and trains staff to be converting rock stars. | View Author Profile | Get a Free Copy of her popular book, Your Aesthetic Practice: What Your Patients Are Saying