Silly Sally is that ridiculous Groupon aesthetic patient who wants the world for nothing. She responds to price only and then complains when she doesn’t get the service and results she is demanding. And, since she came for price, she leaves you for price. Serious [...]
My stove was acting up and I received a postcard from an appliance store in my area so it was the perfect time for me to look into replacing it. However, what should have taken me about 1 hour to do has drawn out to a [...]
Facebook, Twitter, YouTube, Blogging - these are the new media channels you'll want to embrace in order to attract new patients and stay connected to current patients. To help simplify this new frontier, I wrote an e-book with two physicians and we show you step-by-step how to set [...]
My last Webinar entitled, “Initial Consult to Close” talked about how important the first call into your aesthetic practice is and here are follow-up comments I received from an astute office manager at a busy practice: “I really just wish we could lock doctors down [...]
I've been in a Masters Academy of Surgeon’s Meeting for two days and wanted to unwind with a massage in this swanky hotel where we’ve been staying. A couple of hours before my appointment, I get a call from the receptionist saying the masseuse is [...]
I gave several talks at the recent AACS Annual Meeting in Las Vegas and a reporter asked to interview me about who a "preferred patient" is and how to encourage them to return and refer. Enjoy!
Most staff don't like staff meetings because they can be boring and don't accomplish much of anything. You can change a dull meeting into an interesting meeting staff is eager to attend. Here's how to perk up your staff meetings: Meet on the same day [...]
Our new book is ready for prime time. I collaborating with Drs. Neil Baum and Andrew Schneider to bring you: Social Media for the Health Care Profession: The New Shingle for Today's Medical Practice. Greenbranch Publishing is the publisher and handles fulfillment. Social Media is here [...]
Here’s a quick exercise that puts aesthetic marketing in perspective. Open your surgery schedule and look at the last 30 - 100 surgeries you performed and ask yourself this: Where did those surgical patients come from? Did they come from your Website? From your printed [...]
Plastic Surgeon Marketing Exercise for High-Ticket patients ——– For a free download of Catherine’s book, Visit www.YourAestheticPracticeBook.com or call Catherine at (877) 339-8833. Her firm specializes in creative patient attraction – conversion – retention strategies to drive aesthetic profits.