cosmetic surgery marketing

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Are You Opened For Business?

My stove was acting up and I received a postcard from an appliance store in my area so it was the perfect time for me to look into replacing it.  However, what should have taken me about 1 hour to do has drawn out to a [...]

Social Media for the Health Care Professional

Facebook, Twitter, YouTube, Blogging - these are the new media channels you'll want to embrace in order to attract new patients and stay connected to current patients. To help simplify this new frontier, I wrote an e-book with two physicians and we show you step-by-step how to set [...]

Customer service story gone wrong

I've been in a Masters Academy of Surgeon’s Meeting for two days and wanted to unwind with a massage in this swanky hotel where we’ve been staying. A couple of hours before my appointment, I get a call from the receptionist saying the masseuse is [...]

Where Do Your Aesthetic Patients Comes From?

Here’s a quick exercise that puts aesthetic marketing in perspective.  Open your surgery schedule and look at the last 30 - 100 surgeries you performed and ask yourself this: Where did those surgical patients come from? Did they come from your Website? From your printed [...]

High-Ticket Patients Exercise

  Plastic Surgeon Marketing Exercise for High-Ticket patients ——– For a free download of Catherine’s book, Visit or call Catherine at (877) 339-8833.  Her firm specializes in creative patient attraction – conversion – retention strategies to drive aesthetic profits.