I recently read that 1 out of 5 Baby Boomers polled said they have or would consider having cosmetic surgery. So I did some math: 20% of 76,000,000 Baby Boomers = 19,000,000 people (of which I am one) who are open to cosmetic surgery. That’s a lot of prospective patients!
And here’s more good news. Those 19,000,000 Baby Boomers are going to continue aging so they will need your services again and again. Be sure to offer minimally-invasive procedures and surgical procedures since many will start out small and eventually want surgery. Then they will want to maintain their surgical procedure with injectables and lasers. Like I always say, “You have patients with endless needs. Take care of them for a lifetime – not one time.”
For a free download of Catherine’s book click here, you only need to paid for shipping or call Catherine at (877) 339-8833 or Book your Free Strategy Call with Catherine Maley here. Her firm specializes in creative patient attraction – conversion – retention strategies to drive aesthetic profits.
Catherine Maley, MBA is a business/marketing consultant to plastic surgeons. She speaks at medical conferences all over the world on cash practice building and trains staff to be converting rock stars. | View Author Profile | Get a Free Copy of her popular book, Your Aesthetic Practice: What Your Patients Are Saying