Nothing is more important to your success than your patients and prospective patients trusting you.
Trust is born from consistency and it’s a disconnect when a patient asks you and your staff questions and get conflicting answers. It’s your responsibility to ensure each staff person answers questions from would-be patients just as well as you would. How do you do that?
- Record yourself during a patient consultation where you are explaining a procedure to a patient. Have your staff listen to it and discuss it at your next staff meeting.
- Do a mock patient consultation for each staff meeting, have someone transcribe it and turn it into that procedure’s FAQ and start a binder to be referred to regularly.
- Keep FAQ’s near the telephone so anyone answering can easily answer a simple question and book an appointment.
Now, no matter who the prospective aesthetic patient asks and how many different people in your office they ask, they will get a straight answer and it will be consistent. That will give them the peace of mind they need to move forward.
For a free download of Catherine’s book, Visit www.YourAestheticPracticeBook.com or call Catherine at (877) 339-8833. Her firm specializes in creative patient attraction – conversion – retention strategies to drive aesthetic profits.
Catherine Maley, MBA is a business/marketing consultant to plastic surgeons. She speaks at medical conferences all over the world on cash practice building and trains staff to be converting rock stars. | View Author Profile | Get a Free Copy of her popular book, Your Aesthetic Practice: What Your Patients Are Saying