Catherine Maley of Cosmetic Image Marketing was an invited speaker at AAFPRS’s Annual Fall Meeting help in San Diego, October 1-4. The meeting was attended by more than 600 aesthetic physicians from a variety of specialties and mainly facial plastic surgeons and plastic surgeons.
Having worked with Aesthetic Practices for over a decade, Catherine outlined for the physicians in attendance the typical mistakes they make when promoting their aesthetic services:
- Not Knowing Who’s Really on Their Team
- Ignoring Their Patients
- Assuming Their Patients Will Refer
- Working IN Their Practice Rather Than ON Their Practice
- No Plan in Place
Catherine Maley, President of Cosmetic Image Marketing was quoted as saying, “If aesthetic physicians would set up automatic, predictable processes, a lot less money would fall through the cracks. It’s the little things they are missing that would add up to thousands of extra revenue dollars in terms of increased conversions, referrals and patient value.”
About Catherine Maley, MBA: Author of the ASPS endorsed book, Your Aesthetic Practice: What Your Patients Are Saying , a noted speaker, and was recently interviewed by the New York Times.
For more Free tips and videos, visit www.CosmeticImageMarketing.com . Catherine Maley, MBA is Author of Your Aesthetic Practice/What Your Patients Are Saying and her firm offers everything you need to succeed in aesthetic medicine. You can call Catherine at (877) 339-8833 or email her at info@CosmeticImageMarketing.com. For more on this topic, see a separate post here.